RIMRUNNER X
the vision,
the reason:
The RimRunner X is positioned as an introductory pack for young hikers. I wanted the shoot to make young viewers feel welcomed into the world of hiking, to get out there and do it, and inspire them to build a hike community of their own.
the outcome:
CHASE RACE
the vision,
the reason:
The Chase Vest was designed by athletes, for athletes. Traditionally positioned as a pack for the daily Gravel Rider, the new 2024 Chase Race pushes the boundaries of performance gravel gear into the Racing Space. For this shoot, I casted Professional Gravel Racer Isabel King, an icon in the gravel community with a rebellious streak. Her rebellious side is not only enticing in photography, but also supports recent Brand Work positioning CamelBak as the “Rebel Ally”.
I had Iz sport the vest during one of her training rides in her home turf, the golden hills of LA. We also shot video alongside this to further tell the story.
