LIMITED EDITION PRODUCT SHOOTS

PODIUM SWEET TREATS

For this shoot, I was challenged to produce an art direct a shoot around a trio of limited edition bottles that featured different dessert items on the bottle artwork. I partnered with a San Francisco cycling group called Fat Cake, whose ritual is to go on group rides and end at a cafe and enjoy “sweet treats”. This felt like a perfect way to represent these bottles in a way that would resonate with core bike audiences. The vibrant tones of the art on the bottles was carried into the processing of the images in post production.

Art Direction by Grace Hinckley

Shot by Douglas Lim

COLOR CRUSH

This limited edition bottle featured punchy, vibrant colors and was tailored towards a younger, more trendy customer. I art directed a shoot that targeted the new demographic by featuring young, vibrant, ethnically diverse models wearing on-trend colorful outfits that complimented the tones of the bottles. The bright tones associated with the product were carried into the processing treatments.

Art Direction by Grace Hinckley

Shot by Nolan Isozaki

Styling by Grace Hinckley